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040 _cCavite State University - Main Campus Library
041 0 _aeng
082 0 4 _a381.1
_bG11 2022
100 _aGacita, Hazel Ann S.
_944024
_eauthor
245 1 0 _aOnline customer reviews and quality improvement of online businesses in selected areas of Cavite /
_cby Hazel Ann S. Gacita, Lyka R. Olila, and Apple B. Sumalinog.
260 _aIndang, Cavite :
_bCavite State University- Main Campus,
_c2022
300 _axvii, 116 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis (Bachelor of Science in Business Management major in Operations Management) Cavite State University.
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management, and Development Studies (CEMDS) Department of Management.
520 3 _aGACITA, HAZEL ANN S., OLILA, LYKA R., and SUMALINOG, APPLE B. Online Customers Reviews and Quality Improvement of Online Businesses in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Operations Management. Cavite State University, Indang, Cavite. August 2022. Adviser: Ms. Patricia Sullano. Nowadays people in the modern world are more inclined to technologies. Everything is already based on technology. Purchasing products and services are also online. Online businesses are more prevalent. It appears that online customer reviews have a great way to capture consumer attention and increase sales. The importance of online customer reviews is immense because they are highly helpful to most consumers, and they are also responsible for securing once online visibility in search rankings. Furthermore, as their importance increases and more competitors encourage customer reviews, participation will only become more necessary in online businesses in terms of quality improvement. This study investigated and put forward the online reviews and quality improvement of online businesses in selected areas of Cavite. It was designed as a study to determine the participant's socio-demographic information, business profile of the online businesses in selected areas of Cavite in terms of classification of online businesses, type of online businesses (product or service), and length of business operation. Also, this is to determine the level of online customer review ratings of the online businesses in selected areas of Cavite in terms of product review, shipping and handling, and seller service. Lastly, this aimed to determine the quality improvement of the online businesses based on online customer reviews in terms of product improvement, process improvement, and people-based improvement. The study is purely descriptive, and 195 participants participated in this study. Using online survey questionnaires, primary data were acquired. Secondary data sources were also used in this study such as existing articles, journals, research, and e-books. The level of online customer review ratings of online businesses shows that the seller's service earned a very high rating of stars in the review ratings of online customers. This means that the services of online owners are one of the factors that affect the purchasing decisions of customers by looking at their level of services. The higher its review ratings, the higher the service of selling its online businesses. Therefore, the effects of online customer reviews on the quality of service/product offered by online businesses are explained by the fact that online customer reviews have a very high impact either positively or negatively on the quality of the product/service offered by an online business. In general, online customer reviews have very high effects on an online business to improve its product or services continuously, and to utilize it as a tool to produce high-quality products and services. In addition, people-based improvement plays a big part in improving the quality of a product or service (High Improvement). People are the foundation of progress, and they play a critical role in every business. Its people's contributions could be extremely beneficial in transforming it into a successful business. Keywords: Online Customer Reviews and Quality Improvement, Online Businesses
541 _cSubmitted to the University Library
_dJanuary 23, 2023
_eT-9338
650 0 _aE-commerce
_944025
650 0 _aConsumer behavior
_93354
690 _aBachelor of Science in Business Management
_91343
_xOperations Management
700 _aOlila, Lyka R.
_944028
_eauthor
700 _aSumalinog, Apple B.
_944029
_eauthor
700 _aSullano, Patricia P.
_944030
_eadviser
856 _yClick here to view the Abstract and Table of Contents
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=179a98c8fdc1738dfe42931bed279b3b
942 _2ddc
_cMAN
999 _c63582
_d63582