000 03904nam a22003257a 4500
003 OSt
005 20240531155021.0
008 240528b |||||||| |||| 00| 0 eng d
040 _cCavite State University - Main Campus Library
041 0 _aeng
082 0 4 _a381.3
_bB87 2010
100 _aBulugagao, Bryan Jay A.
_945885
_eauthor
245 1 0 _aConsumer buying behavior for instant coffee in selected towns of Cavite /
_cBryan Jay A. Bulugagao.
260 _aIndang, Cavite :
_bCavite State University- Main Campus,
_c2010
300 _ax, 41 pages :
_billustrations ;
_c28 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis ( Bachelor of Science in Business Management - - Economics) Cavite State University.
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management and Development Studies. (CEMDS)
520 3 _aBULUGAGAO, BRYAN JAY A. Consumer Buying Behavior for Instant Coffee in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Economics. Cavite State University. Indang, Cavite. October 2010. Adviser: Dr. Nelia C. Cresino. The study was conducted to describe the socio-economic characteristics of the consumers of instant coffee, determine the needs that consumers want to satisfy in buying instant coffee products, determine the brand of instant coffee products preferred by the consumers, determine the information source that greatly influence the consumers in buying instant coffee, identify the perceived factors affecting the behavior of consumers in buying instant coffee products, determine the person who makes the final decision and actual purchase of instant coffee and describe the post purchase behavior of consumers in buying instant coffee. The study was conducted in five selected towns of Cavite, namely: Tagaytay City, Indang, Trece Martires city, Alfonso and Silang. A total of 150 consumers from five selected towns of Cavite were used in the study. Descriptive statistical tools, as such as frequency count, mean, range, percentage, and ranking were used in the study. The consumers were classified as father, mother, adult male, adult female, young male and young female. Results of the study shows that majority (33 percent) of the consumers were college graduate. The household size of consumers ranged from 1 to 9 with a mean of six members and almost half had 4 to 6 family members. The consumers monthly income ranged from Php1,000 to Php70,000 with a mean of Php10,000. Findings of the study revealed that majority of the consumers preferred to drink brands of Nescafe (Nescafe Classic and Nescafe 3 in 1), Kopiko (Original and Kopiko Brown), Great Taste (Great Taste 3 in 1 premium and Great Taste Premium), San Mig Coffee (Instant 3 in 1 regular and Instant 3 in 1 sugar free), and Jims Coffee (Original). Consumers were influenced by group sources, such as family, friends, neighbors, sisters and acquaintances in buying instant coffee. Most of the coffee drinkers were motivated by their safety needs. The performance attribute of instant coffee was the major considered attribute of consumers in buying instant coffee. The major decision makers were the mothers with 59 percent. Most of the respondents were mothers and fathers. Consumers were satisfied with the brand of coffee they purchased.
541 _cSubmitted to the University Library
_d01/03/2010
_eT-4269
650 0 _aCommercial products
_914966
650 0 _aBuying
_95685
_xCoffee
690 _aBachelor of Science in Business Management
_91343
_xEconomics
700 _aCresino, Nelia C.
_91359
_eadviser
856 _yClick here to view the Abstract and Table of Contents
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=08ed779d73726a0e61bffcf80bd1f1dc
942 _2ddc
_cMAN
999 _c64021
_d64021