000			03194nam a22003377a 4500
003			OSt
005			20240902123719.0
008			240714b |||||||| |||| 00| 0 eng d
010			_a2021058660
020			_a9780367567415 (hbk)
040			_cCavite State University - Main Campus Library _erda
041			_aeng
050			_aHD60 _bB99 2022
100			_aBzdak, Michael _947311 _eauthor
245			_aCorporate cultural responsibility : _bhow business can support art, design, and culture / _cMichael Bzdak.
260			_aAbingdon, Oxon ; New York, NY : _bRoutledge, _c2022.
300			_axiv, 175 pages : _billustrations ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aDefining a Role for Business in the Arts: Promising Patronage Practices -- Modernism and the Corporate Campus: Buildings, Design, and Responsibility -- Formalizing and Normalizing Business Patronage of the Arts -- The Tensions of Patronage: Sponsorship, Brands, and Philanthropy -- Cultural Responsibility and the Public Good -- Building a Better Case for Support of Culture and the Arts: Five Recommendations.
520			_a"Is corporate investing in the arts and culture within communities good business? Written by an expert on the topic who ran the Corporate Art Program at Johnson & Johnson, the book sets out the case for business patronage of the arts and culture and demonstrates how to build an effective program for businesses to follow. As companies seek new ways to add value to society, this book places business support of the arts in a corporate social responsibility context and offers a new concept: Corporate Cultural Responsibility. It discusses the issues underlying business support of the arts and explores new avenues of collaboration and value creation. The framework presented in the book serves as a guide for identifying the key attributes and projected impact of successful and sustainable models. Unlike other books centered on the relationship of art and commerce, this book looks at the broader and global implications of Corporate Cultural Responsibility. It also usefully sets the discussion about the role of philanthropy and corporate social responsibility and the arts within an historical timeframe."--Back cover
541			_aFund 164 _bLINAR INTERNATIONAL BOOK RESOURCES, INC. _cPurchased _d09/18/2023 _e81194 _fPNR _hPHP 3,252.80 _p2023-08-883A _q2023-I-1330
650		0	_aSocial responsibility of business _94045
650		0	_aCulture _91257 _xEconomic aspects
650		0	_aArts _96386 _xEconomic aspects
856			_uhttps://books.google.com.sg/books?id=yZhkEAAAQBAJ&printsec=frontcover&dq=Corporate+cultural+responsibility:+how+business+can+support+art,+design,+and+culture&hl=en&newbks=1&newbks_redir=0&sa=X&redir_esc=y#v=onepage&q=Corporate%20cultural%20responsibility%3A%20how%20business%20can%20support%20art%2C%20design%2C%20and%20culture&f=false
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=73cdb7225301b1f73bbfe2a6ece0fd0a _yClick here to view the table of contents
942			_2lcc _cBK
999			_c64307 _d64307