000			03436nmm a22003377a 4500
003			OSt
005			20240716171557.0
008			240716b |||||||| |||| 00| 0 eng d
020			_a9781774695708 (e-book)
040			_cCavite State University - Main Campus Library _erda
041			_aeng
050			_aHF5415 _bW24 2023
100			_aWarne, D.P. _947426 _eauthor
245			_aBusiness marketing management in a business-to-business context / _cby D.P. Warne
260			_aBurlington, Canada : _bSociety Publishing : _c2023
300			_a1 online resource (299, pages) : _bcolor illustrations.
336			_2rdacontent _atext
337			_2rdamedia _acomputer
338			_2rdacarrier _aonline resource
500			_ahttps://portal.igpublish.com/iglibrary/ is required to read this e-book.
504			_aIncludes index
505			_a1. Managing the marketing process and marketing planning -- 2. Marketing information systems and marketing research -- 3. Developing testing and launching new products and services -- 4. Managing products through their product life cycle -- 5. Designing pricing strategies and programs -- 6. Managing retailing and wholesaling -- 7. Designing communication and promotion-mix strategies -- 8. Implementing marketing programs -- 9. Controlling market activities -- 10. Multidimensional scaling
520			_aMarketers seeking to serve the needs of organizations rather than households face specific challenges and opportunities. Business-to-business customers represent a lucrative and complex market that deserves a separate analysis. This corporate marketing volume provides an ideal platform to deepen readers' understanding of the competitive realities of global markets, customer relationship management and cross-sectional decision-making processes, supply chain management, e-commerce, and related fields. These core content areas resonate with business stakeholders and directly address important educational priorities. Second, the volume provides a perfect tool for examining the unique characteristics of the high-tech market and identifying the unique challenges facing marketing strategies in this field. E-commerce is also entirely within the category of commercial markets. In fact, the opportunity for e-commerce in the business-to-business market is estimated to be many times larger than the opportunity that exists in the business-to-consumer market. This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers.
541			_aFund 164 _bCE-Logic _cPurchased _dFebruary 19, 2024 _eOEBP000433 _fP. Roderno _hPHP 19,266.00 _p2024-02-0124 _q2024-1-113
650		0	_aCommerce _916197
650		0	_aBusiness _92849
650		0	_aMarketing distribution of products _947428
856			_uhttps://portal.igpublish.com/iglibrary/obj/ARCLER0001212?searchid=1719970300947T6gXNM8tK2U6RhIKGEDVm _yClick here to read Full-Text E-Book
856			_uhttps://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform _yLog-in to the website is required to read this e-book. Click here to request access.
942			_2lcc _cOEB
999			_c64337 _d64337