000			01837nam a2200301 4500
003			OSt
005			20240822160023.0
008			240724b |||||||| |||| 00| 0 eng d
020			_a9781774690987 (hardback)
040			_cCavite State University - Main Campus Library _erda
041			_aeng
050			_aHF5415.15 _bSa5 2022
100			_aSantos, João Heitor De Avila _918578 _eauthor
245			_aBrand management in digital and sustainable times / _cJoao Heitor De Avila Santos.
260			_aBurlington, ON, Canada : _bSociety Publishing, _cc2022.
300			_axviii, 253 pages : _bcolor illustrations ; _c24 cm
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505			_aIntroduction to brand management -- A Holistic approach to branding -- Product placement and brand integration -- Brand identity and brand equity -- Retail management -- Digital branding and marketing -- Sustainability and branding.
520			_a"Brands have various applications for companies, goods, and individuals. Nowadays, every customer is a publisher and has their brand to promote goods though the use of social media platforms. A company’s name is regarded one of the most important properties. It is the company’s face, the identifiable emblem, slogan, or symbol that the public identifies with the company"--Back cover
541			_aFund 164 _bWiseman's Books Trading, Inc. _cPurchased _d08/12/2023 _e81126 _fPNR _hPHP 5,596.00 _p2023-08-883B _q2023-I-1994
650		0	_aProduct management _99230
650		0	_aRetail trade _94969 _xManagement
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=f7731cb67e27cdadaae1615086e14b2d _yClick here to view the table of contents
942			_2lcc _cBK
999			_c64380 _d64380