000 | 03225nmm a22003497a 4500 | ||
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003 | OSt | ||
005 | 20240729105635.0 | ||
008 | 240729b |||||||| |||| 00| 0 eng d | ||
020 | _a9789355511560 (e-book) | ||
040 |
_cCavite State University - Main Campus Library _erda |
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041 | _aeng | ||
050 |
_aTK5105 _bG95 2023 |
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100 |
_aGupta, Rajan _947538 _eauthor |
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245 |
_aDigital marketing : _bthe science and magic of digital marketing can help you become a successful marketing professional / _cby Rajan Gupta and Supriya Madan |
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260 |
_aLondon : _bBPB Publications, _c2023 |
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300 |
_a1 online resource (357, pages) : _bcolor illustrations. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _acomputer |
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338 |
_2rdacarrier _aonline resource |
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500 | _ahttps://portal.igpublish.com/iglibrary/ is required to read this e-book. | ||
504 | _aIncludes index | ||
505 | _a1. Digital marketing -- 2. Internet marketing -- 3. Search engine advertising -- 4. Social media marketing -- 5. Facebook marketing -- 6. LinkedIn marketing -- 7. Twitter marketing -- 8. Emerging platforms -- 9. Marketing on the go — mobile marketing -- 10. Search engine optimization(SEO) -- 11. Web analytics -- 12. Modern day digital marketing | ||
520 | _aThe ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items. The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing. | ||
541 |
_aFund 164 _bCE-Logic _cPurchased _dFebruary 19, 2024 _eOEBP000443 _fP. Roderno _hPHP 1,938.00 _p2024-02-0124 _q2024-1-113 |
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650 | 0 |
_aElectrical engineering _91000 _xelectronics |
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650 | 0 |
_aNuclear engineering _911757 |
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650 | 0 |
_aTelecommunication _9364 |
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700 |
_aMadan, Supriya _947590 _eauthor |
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856 |
_uhttps://portal.igpublish.com/iglibrary/obj/BPB0000334?searchid=1719987699325RbGLwc5K9qnF6HrBe~5NP _yClick here to read Full-Text E-Book |
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856 |
_uhttps://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform _yLog-in to the website is required to read this e-book. Click here to request access. |
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_2lcc _cOEB |
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_c64387 _d64387 |