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020 _a9789355511560 (e-book)
040 _cCavite State University - Main Campus Library
_erda
041 _aeng
050 _aTK5105
_bG95 2023
100 _aGupta, Rajan
_947538
_eauthor
245 _aDigital marketing :
_bthe science and magic of digital marketing can help you become a successful marketing professional /
_cby Rajan Gupta and Supriya Madan
260 _aLondon :
_bBPB Publications,
_c2023
300 _a1 online resource (357, pages) :
_bcolor illustrations.
336 _2rdacontent
_atext
337 _2rdamedia
_acomputer
338 _2rdacarrier
_aonline resource
500 _ahttps://portal.igpublish.com/iglibrary/ is required to read this e-book.
504 _aIncludes index
505 _a1. Digital marketing -- 2. Internet marketing -- 3. Search engine advertising -- 4. Social media marketing -- 5. Facebook marketing -- 6. LinkedIn marketing -- 7. Twitter marketing -- 8. Emerging platforms -- 9. Marketing on the go — mobile marketing -- 10. Search engine optimization(SEO) -- 11. Web analytics -- 12. Modern day digital marketing
520 _aThe ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items. The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.
541 _aFund 164
_bCE-Logic
_cPurchased
_dFebruary 19, 2024
_eOEBP000443
_fP. Roderno
_hPHP 1,938.00
_p2024-02-0124
_q2024-1-113
650 0 _aElectrical engineering
_91000
_xelectronics
650 0 _aNuclear engineering
_911757
650 0 _aTelecommunication
_9364
700 _aMadan, Supriya
_947590
_eauthor
856 _uhttps://portal.igpublish.com/iglibrary/obj/BPB0000334?searchid=1719987699325RbGLwc5K9qnF6HrBe~5NP
_yClick here to read Full-Text E-Book
856 _uhttps://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform
_yLog-in to the website is required to read this e-book. Click here to request access.
942 _2lcc
_cOEB
999 _c64387
_d64387