000 03196nmm a22003257a 4500
003 OSt
005 20240730092132.0
008 240730b |||||||| |||| 00| 0 eng d
020 _a9781774695876 (e-book)
040 _cCavite State University - Main Campus Library
_erda
041 _aeng
050 _aPN4833
_bR13 2023
100 _aRai, Anil Kr.
_947619
_eauthor
245 _aEncyclopedia of journalism and mass communication /
_cby Anil Kr. Rai
260 _aBurlington, Canada :
_bSociety Publishing,
_c2023
300 _a1 online resource (386, pages) :
_bcolor illustrations.
336 _2rdacontent
_atext
337 _2rdamedia
_acomputer
338 _2rdacarrier
_aonline resource
500 _ahttps://portal.igpublish.com/iglibrary/ is required to read this e-book.
504 _a Includes bibliographical references and index
505 _a1. Media and social image -- 2. Women in journalism and media -- 3. Journalism and business -- 4. Dangers of investigative journalism -- 5. Role of society and culture in film -- 6. Propaganda in media -- 7. Privacy and confidentiality in journalism -- 8. The importance of advertising on media -- 9. The future of journalism -- 10. Training personnel in mass media : both print and electronic media markets -- 11. Monitoring and conducting research in communication, media, and information technology -- 12. Updating media personnel on current trends in technological development -- 13. Partnering with media houses to coproduce professional programs --14. Journalism ethics : good news versus bad news -- 15. Audio-visual communication
520 _aThis volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed.
541 _aFund 164
_bCE-Logic
_cPurchased
_dFebruary 19, 2024
_eOEBP000446
_fP. Roderno
_hPHP 19,266.00
_p2024-02-0124
_q2024-1-113
650 0 _aJournalism
_91388
_vperiodical press, etc
650 0 _vMagazines and other periodicals
_947620
856 _uhttps://portal.igpublish.com/iglibrary/obj/ARCLER0001229?searchid=1719989309585p_65u0T6qMFUKqJZIa5K7
_yClick here to read Full-Text E-Book
856 _uhttps://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform
_yLog-in to the website is required to read this e-book. Click here to request access.
942 _2lcc
_cOEB
999 _c64394
_d64394