000 | 03196nmm a22003257a 4500 | ||
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003 | OSt | ||
005 | 20240730092132.0 | ||
008 | 240730b |||||||| |||| 00| 0 eng d | ||
020 | _a9781774695876 (e-book) | ||
040 |
_cCavite State University - Main Campus Library _erda |
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041 | _aeng | ||
050 |
_aPN4833 _bR13 2023 |
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100 |
_aRai, Anil Kr. _947619 _eauthor |
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245 |
_aEncyclopedia of journalism and mass communication / _cby Anil Kr. Rai |
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260 |
_aBurlington, Canada : _bSociety Publishing, _c2023 |
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300 |
_a1 online resource (386, pages) : _bcolor illustrations. |
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336 |
_2rdacontent _atext |
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337 |
_2rdamedia _acomputer |
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338 |
_2rdacarrier _aonline resource |
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500 | _ahttps://portal.igpublish.com/iglibrary/ is required to read this e-book. | ||
504 | _a Includes bibliographical references and index | ||
505 | _a1. Media and social image -- 2. Women in journalism and media -- 3. Journalism and business -- 4. Dangers of investigative journalism -- 5. Role of society and culture in film -- 6. Propaganda in media -- 7. Privacy and confidentiality in journalism -- 8. The importance of advertising on media -- 9. The future of journalism -- 10. Training personnel in mass media : both print and electronic media markets -- 11. Monitoring and conducting research in communication, media, and information technology -- 12. Updating media personnel on current trends in technological development -- 13. Partnering with media houses to coproduce professional programs --14. Journalism ethics : good news versus bad news -- 15. Audio-visual communication | ||
520 | _aThis volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed. | ||
541 |
_aFund 164 _bCE-Logic _cPurchased _dFebruary 19, 2024 _eOEBP000446 _fP. Roderno _hPHP 19,266.00 _p2024-02-0124 _q2024-1-113 |
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650 | 0 |
_aJournalism _91388 _vperiodical press, etc |
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650 | 0 |
_vMagazines and other periodicals _947620 |
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856 |
_uhttps://portal.igpublish.com/iglibrary/obj/ARCLER0001229?searchid=1719989309585p_65u0T6qMFUKqJZIa5K7 _yClick here to read Full-Text E-Book |
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856 |
_uhttps://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform _yLog-in to the website is required to read this e-book. Click here to request access. |
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_2lcc _cOEB |
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999 |
_c64394 _d64394 |