| 000 | 02309nam a2200289 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240822172412.0 | ||
| 008 | 240807b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781774690956 (hardback) | ||
| 040 |
_cCavite State University - Main Campus Library _erda |
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| 041 | _aeng | ||
| 050 |
_aHF5415.129 _bSa5 2022 |
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| 100 |
_aSantos, João Heitor De Avila _918578 _eauthor |
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| 245 |
_aMulti-channel marketing / _cJoao Heitor De Avila Santos. |
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| 260 |
_aBurlington, ON, Canada : _bSociety Publishing, _cc2022. |
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| 300 |
_axiii, 267 pages : _bcolor illustrations ; _c24 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aMulti-Channel Marketing System: An Overview -- Social Media as a Marketing Tool -- Mobile Marketing -- Email Marketing -- Content Marketing/Blogging -- SEO in Marketing -- Branding in Marketing. | ||
| 520 | _a"Multi-channel or multi-channel marketing is the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services. It blends various distribution and advertising channels into a single approach to attract consumers. Leveraging on the inherent strengths of particular marketing platforms, this approach aims to easily and effectively communicate the importance of a product or service to the customers. Email, direct mail, blogs, social media, display advertisements, and/or a retail outlet are examples of these channels. A multi-channel marketing system is a marketing strategy that communicates with customers and prospects through a variety of media. Multi-Channel marketing blends inbound and outbound marketing practices with the objec- tive of obtaining customers through the channel of their preference. In this way, the customer has more power over the purchasing process than the marketer."--Back cover | ||
| 541 |
_aFund 164 _bWiseman's Books Trading, Inc. _cPurchased _d09/12/2023 _e81162 _fPNR _hPHP 5,596.00 _p2023-08-833B _q2023-I-1995 |
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| 650 | 0 |
_aMarketing channels _91610 |
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| 856 |
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=615e091a1ac68a932890d89d9fe91070 _yClick here to view the table of contents |
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| 942 |
_2lcc _cBK |
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| 999 |
_c64474 _d64474 |
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