| 000 | 02560nam a2200337 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240902113909.0 | ||
| 008 | 240820b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781984658395 (paperback) | ||
| 040 |
_cCavite State University - Main Campus Library _erda |
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| 041 | _aeng | ||
| 050 |
_aHF5415.123 _bT41 2022 |
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| 110 |
_a3G E-Learning _9301 _eauthor |
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| 245 |
_aStrategic communications : _bfor PR, social media and marketing / _c3G E-Learning. |
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| 260 |
_aNew York, NY : _b3G E-learning LLC, _cc2022. |
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| 300 |
_axiv, 350 pages : _bcolor illustrations ; _c26 cm. |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aSocial Media and Advertising -- Public Relations -- Ethics in Advertising -- Listening-Developing Research, Discovering data and Applying -- Strategic Design-Developing a Data-informed Social Media --Implementation and Monitoring: Conversation and Interaction -- Evaluation Showcasing Success and Growth Opportunities. | ||
| 520 | _a"Putting a communication strategy into place allows employees to refer to a standardized plan to interact with managers, colleagues and clients. A communication strategy ensures that everyone involved has adequate information to communicate about it, maintaining consistency in the workplace and preventing any ambiguity. PR and social media are based on communication but social media, with its real-time messaging, amplifies the message, allowing PR to be stronger and more impactful. Content published via news releases, emails, and other PR related means can live longer, spread faster and reach further with the help of social media. Communication plays a vital role in effective public relations. It is very important to communicate between both parties so that both organizations are on the same page. The organization that is doing the PR must understand exactly what it is their other party wants for exposure."--Back cover | ||
| 541 |
_aFund 164 _bWiseman's Books Trading, Inc. _cPurchased _d09/12/2023 _e81172 _fPNR _hPHP 5,596.00 _p2023-08-833B _q2023-I-1995 |
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| 650 | 0 |
_aCommunication in marketing _93983 |
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| 650 | 0 |
_aCommunication in organizations _93787 |
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| 650 | 0 |
_aPublic relations _93982 |
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| 650 | 0 |
_aSocial media _91386 |
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| 650 | 0 |
_aMarketing _9366 |
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| 856 |
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ae38aa84631a720042a764c925ca98bb _yClick here to view the table of contents |
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| 942 |
_2lcc _cBK |
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| 999 |
_c64593 _d64593 |
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