000			01923nam a2200325 4500
003			OSt
005			20241008132122.0
008			241008b |||||||| |||| 00| 0 eng d
020			_a9789815097290 (pbk)
040			_cCavite State University - Main Campus Library _erda
041			_aeng
050			_aHF5415.13 _bIa1 2023
100			_alacobucci, Dawn _928994 _eauthor
245			_aMarketing management / _cDawn Iacobucci.
250			_aSixth edition.
250			_aPhilippine edition.
260			_aTaguig City, Philippines : _bCengage Learning Asia Pte Ltd (Philippine Branch), _cc2023.
300			_axiii, 333 pages : _billustrations ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_a"Philippine edition"--Front cover
500			_a"Printed in the Philippines"--Copyright page
500			_aIncludes index.
505			_aPart 1. Marketing strategy -- Why is marketing management important -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products and innovation -- Part 3. Positioning via price, place, and promotion -- Pricing -- Channels of distribution -- Advertising messages and marketing communications -- Integrated marketing communications and media choices -- Social media -- Part 4. Positioning: assessment through the customer lens -- Customer satisfaction and customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans.
541			_aFund 164 _bC & E Publishing, Inc. _cPurchased _d05/15/2024 _e0 _fpnr _hPHP 000.00 _ncopy 1 - 5 _p2024-05-0555 _q2024-I-0000
650		0	_aMarketing _9366 _xManagement
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=127202e28857fb29b2fa3b2513281688 _yClick here to view the table of contents
942			_2lcc _cBK
999			_c64855 _d64855