000			03393nam a2200313 a 4500
003			OSt
005			20220920101058.0
008			081217s19uu xx 00 eng d
040			_cCvSU Main Campus Library
041	0		_aeng
082	0	4	_a338.74 _bV65 2008
100		0	_aViaje, Sheryl J. _eauthor _913896
245	1	0	_aBrittany Corporation Alabang Muntinlupa City / _cby Sheryl J. Viaje.
260	0		_aIndang, Cavite : _c2008. _bCavite State University- Main Campus,
300			_axii, 75 pages : _c28 cm. _billustrations ;
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
500			_aField Study (BSBM - - Marketing) Cavite State University
504			_aIncludes bibliographical references.
508			_aCollege of Economics, Management, and Development Studies (CEMDS)
520	3		_aVIAJE, SHERYL de JESUS. Brittany Corporation. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University. Indang, Cavite. April 2008. Adviser: Mrs. Myrachael S. Nolasco. A field study was conducted at Brittany Corporation located at Richville Corporate Tower, Madrigal Business Park, Alabang, Muntinlupa City. It aimed to expose the student to the real world of business through actual participation in the operations of the firm; describe the organization and management, and marketing strategies of the company; and identify the problems and the plans of the firm. Data and information were gathered through interviews with some employees, observations, personal experiences, from the company manual and some relevant data were acquired from the internet. Brittany Corporation is a real estate business and the country's leading provider of unique upscale property developments. Its business started in 1993. The company is organized by functional groupings. Every department has its own policies and procedures to follow. The company employs almost 500 employees comprising supervisory, rank-and-file, managerial employees and sales agents. Brittany Corporation is engaged in real estates which sells high-end condominiums, subdivisions and leisure parks in Southern Manila; offers flexible and in-house financing promoted by different kinds of media to attract the buyers. Some marketing activities include booth manning, site manning, saturation drives, investor's night/day trade shows. During the conduct of the field study, some of the problems of the firm were observed by the trainee. In particular was the late release of commission of the agents and resignation of the employees. The company plans to build new condominiums in Quezon City, expanding Portofino, Alabang and add two leisure parks in Boracay and Puerto Azul in 2008. Field study experiences of the trainee include exposures to some activities in Marketing which include giving leaflets and brochures, site and booth manning, sending proposals, updating lot inventory and benchmarking.
541			_cSubmitted to the University Library _d06/18/2008 _eFS-318
650		0	_aCorporations _xReal estate business _9455
690			_91343 _aBachelor of Science in Business Management _xMarketing
700			_eadviser
856			_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a3cddf5f3e5a58a7df99e24bb5e0eb21 _yClick here to view thesis abstract and table of contents
942			_2ddc _cMAN
999			_c7413 _d7413