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008 090107s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a384.544
_bEn1 2008
100 0 _aEncallado, Mary Rose L.
_913917
_eauthor
245 1 0 _aExposure to Konsumer atbp. and awareness on standards for product quality and safety of selected parents /
_cby Mary Rose L. Encallado, Leoni A. Laurora and Genipher Rose D. Piliin.
260 0 _aIndang, Cavite :
_c2008.
_bCavite State University- Main Campus,
300 _ax, 58 pages :
_c28 cm.
_billustrations ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis (BA Mass Communication - - Journalism) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Arts and Science (CAS)
520 3 _aENCALLADO, MARY ROSE L., LAURORA, LEONI A. and GENIPHER ROSE D. PILIIN. Exposure to Konsyumer atbp. and Awareness on Standards for Product Quality and Safety of Selected Parents. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University, Indang, Cavite. April 2008. Adviser: Ms. Bettina Joyce P. Hagan. The study was conducted to determine the relationship between the exposure level to the program Konsyumer atbp. (KATBP) of selected parents in selected urban and rural areas and their awareness on standards for product quality safety. The study was conducted among 150 parents of Indang, Cavite and 150 parents of Makati City, Manila who have listened/watched the program KATBP from November 2007 to March 2008. The study specifically aimed to determine the exposure level of the respondents to the program KATBP; the respondents' awareness level on standards for product quality and safety; the similarity/difference between the exposure level of respondents in urban and rural areas; the similarity/difference on the awareness level of parents on standards for product quality and safety. Finally, it determined the relationship between exposure level to the program `Konsyumer atbp.' and their awareness level on standards for product quality and safety. The research design used was descriptive survey method. Simple random sampling was employed in selecting the barangays and purposive sampling for the respondents of the study. The statistical measures applied were frequency count and chi-square test. Results showed that most of the urban and rural respondents are moderately exposed to KATBP based on the frequency of listening/watching the program; most urban respondents are highly exposed to KATBP based on the time span while rural respondents are moderately exposed; and in terms of their familiarity with the program, parents from urban area are highly exposed and those from rural area are moderately exposed. Most urban respondents are highly aware on standards for product quality and safety while rural respondents are moderately aware. Result of the chi-square test revealed that the level of exposure of respondents to KATBP and their level of awareness on standards for product quality and safety are significantly related.
541 _cSubmitted to the University Library
_d05/14/2008
_eT-3782
650 0 _aRadio programs
_93072
650 0 _aRadio broadcasting
_93073
690 _91347
_aBachelor of Arts in Mass Communication
_xJournalism
700 _aLaurora, Leoni A.
_eauthor
_913918
700 _aPiliin, Genipher Rose D.
_eauthor
_913919
700 _aIlagan, Bettina Joyce P.
_eadviser
_95066
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=f6fe56844748758b3bab656cbe6c641d
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c7430
_d7430