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005 | 20230515095708.0 | ||
008 | 090107s19uu xx 00 eng d | ||
040 | _cCvSU Main Campus Library | ||
041 | 0 | _aeng | |
082 | 0 | 4 |
_a384.544 _bEn1 2008 |
100 | 0 |
_aEncallado, Mary Rose L. _913917 _eauthor |
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245 | 1 | 0 |
_aExposure to Konsumer atbp. and awareness on standards for product quality and safety of selected parents / _cby Mary Rose L. Encallado, Leoni A. Laurora and Genipher Rose D. Piliin. |
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_aIndang, Cavite : _c2008. _bCavite State University- Main Campus, |
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_ax, 58 pages : _c28 cm. _billustrations ; |
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_2rdacontent _atext |
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_2rdamedia _aunmediated |
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_2rdacarrier _avolume |
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500 | _aThesis (BA Mass Communication - - Journalism) Cavite State University | ||
504 | _aIncludes bibliographical references. | ||
508 | _aCollege of Arts and Science (CAS) | ||
520 | 3 | _aENCALLADO, MARY ROSE L., LAURORA, LEONI A. and GENIPHER ROSE D. PILIIN. Exposure to Konsyumer atbp. and Awareness on Standards for Product Quality and Safety of Selected Parents. Undergraduate Thesis. Bachelor of Arts in Mass Communication major in Journalism. Cavite State University, Indang, Cavite. April 2008. Adviser: Ms. Bettina Joyce P. Hagan. The study was conducted to determine the relationship between the exposure level to the program Konsyumer atbp. (KATBP) of selected parents in selected urban and rural areas and their awareness on standards for product quality safety. The study was conducted among 150 parents of Indang, Cavite and 150 parents of Makati City, Manila who have listened/watched the program KATBP from November 2007 to March 2008. The study specifically aimed to determine the exposure level of the respondents to the program KATBP; the respondents' awareness level on standards for product quality and safety; the similarity/difference between the exposure level of respondents in urban and rural areas; the similarity/difference on the awareness level of parents on standards for product quality and safety. Finally, it determined the relationship between exposure level to the program `Konsyumer atbp.' and their awareness level on standards for product quality and safety. The research design used was descriptive survey method. Simple random sampling was employed in selecting the barangays and purposive sampling for the respondents of the study. The statistical measures applied were frequency count and chi-square test. Results showed that most of the urban and rural respondents are moderately exposed to KATBP based on the frequency of listening/watching the program; most urban respondents are highly exposed to KATBP based on the time span while rural respondents are moderately exposed; and in terms of their familiarity with the program, parents from urban area are highly exposed and those from rural area are moderately exposed. Most urban respondents are highly aware on standards for product quality and safety while rural respondents are moderately aware. Result of the chi-square test revealed that the level of exposure of respondents to KATBP and their level of awareness on standards for product quality and safety are significantly related. | |
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_cSubmitted to the University Library _d05/14/2008 _eT-3782 |
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_aRadio programs _93072 |
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_aRadio broadcasting _93073 |
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_91347 _aBachelor of Arts in Mass Communication _xJournalism |
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_aLaurora, Leoni A. _eauthor _913918 |
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_aPiliin, Genipher Rose D. _eauthor _913919 |
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_aIlagan, Bettina Joyce P. _eadviser _95066 |
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_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=f6fe56844748758b3bab656cbe6c641d _yClick here to view thesis abstract and table of contents |
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_2ddc _cMAN |
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_c7430 _d7430 |