000 03469nam a2200337 a 4500
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008 051221s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a658.84
_bM72 2012
100 0 _aMojica, Japheth L.
_eauthor
_915667
245 1 0 _aFashionelas /
_cby Japheth L. Mojica, Roxanne N. Pacion and Pamela S. Vidallo.
260 0 _aIndang, Cavite :
_bCavite State University- Main Campus,
_c2012.
300 _axiii, 46 pages :
_c28 cm.
_billustrations ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aEnterprise Development Project (BSBM--Marketing) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management, and Development Studies (CEMDS)
520 3 _aMOJICA, JAPHETH L., PACION, ROXANNE N., VDALLO, PAMELA S. FASHIONELAS. Entrepreneurial Development Project. Bachelor of Science in Business Management, major in Marketing and Business Economics. Cavite State University, Indang, Cavite. April 2012. Adviser: Prof. Myrachael Nolasco. The project was intended to provide the students the opportunity to apply their knowledge and skills learned from the classrooms to the actual business operations. The business engaged in producing customized slippers from November 14, 2011 to February 12,2012. Production of customized slippers was based upon the orders of the customers. Business transactions, such as purchasing, production, sales and inventories were monitored from the start of the business until the end of operation. The customers of Fashionelas included friends and relatives in Naic, Cavite and Indang, Cavite, students and employees/faculties of Naic Elementary School. Cost-based pricing was used wherein 60 to 90 percent mark-up was added to the cost of production to determine the selling price of the product. The entrepreneurs utilized tarpaulins, leaflets and social networking sites, such as facebook and twitter to promote their products to large number of customers. The highest production volume was achieved during the second month of operation with a total of 225 pairs of sandals. The lowest was reflected in the first month with only 165 pairs. The highest gross sale was earned in the second month amounting to PhP21,860, while PhPl 9,820 was realized during the third month of operation. The lowest sales ofPhP15,450 was obtained in the first month. The enterprise generated a total ofPhP57, 130 worth of net sales. The enterprise earned the highest net income during the third month of operation amounting to PhP,552.05 while a total of PhP6,890.05 was earned during the second month. The lowest net income of PhP1,998.02 was generated during the first month of operation. The enterprise earned a total gross income amounting to PhP19,638.22 in the entire operation.
541 _cSubmitted to the University Library
_d09-08-2012
_eEDP-280
650 0 _aMarketing management
_95600
690 _91343
_aBachelor of Science in Business Management
_xMarketing
700 _aPacion, Roxanne N.
_eauthor
_915668
700 _aVidallo, Pamela S.
_eauthor
_915669
700 _aNolasco, Myrachael S.
_eadviser
_928770
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=7fe0011239d2af8ea44293b0395888d0
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c8028
_d8028