000 03117nam a2200313 a 4500
003 OSt
005 20230310062534.0
008 150701s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a659.1
_bAs6 2015
100 0 _aAspuria, Misty Zyra M.
_916685
_eauthor
245 1 0 _aDesign of materials to advertise Aguinaldo Blend Coffee of Cavite State University /
_cby Misty Zyra M. Aspuria.
260 0 _aIndang, Cavite:
_bCavite State University- Main Campus,
_c2015.
300 _avi, 52 pages :
_c28 cm.
_billustrations ;
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis ( BS Mass Communication ) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Arts and Science (CAS)
520 3 _aASPURIA, MISTY ZYRA M. Design Materials to Advertise Aguinaldo Blend Coffee of Cavite State University. Undergraduate Thesis. Bachelor of Arts in Mass Communication Cavite State University, Indang, Cavite. April 2015. Adviser: Prof. Lisette D. Mendoza. This study was conducted to determine the perception of selected coffee drinkers on the content and presentation of designed materials to advertise Aguinaldo Blend coffee of Cavite State University. Specifically, it aimed to design materials to advertise Aguinaldo Blend coffee, deterrnine the perception of selected coffee drinkers in Poblacion I, Indang, Cavite on the -designed materials based on content and presentation and determine the most preferred proposed &signed materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee of Cavite State University. The study utilized the descriptive method of research. Survey questionnaire was used to gather data in this study. Convenience sampling technique was used to select the the 176 coffee drinkers of Poblacion I, Indang, Cavite. Mean and standard deviation were used in the data gathering. The findings show that majority of respondents strongly agreed with the content and presentation of designed materials in advertising Aguinaldo Blend coffee and the most preferred material is triangular ad, followed by tarpaulin and lastly is sticker. The researcher was able to design materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee. Selected coffee drinkers from Poblacion I, strongly agreed with the content and presentation of the designed materials; and based on the perception of the participants, the most preferred designed material to advertise Aguinaldo Blend coffee of Cavite State University is triangular ad, followed by tarpaulin, lastly is sticker.
541 _cSubmitted to the University Library
_d05/14/2015
_eT-5671
650 0 _aAdvertising
_92528
690 _91347
_aBachelor of Arts in Mass Communication
700 _93075
_aMendoza, Lisette D.
_eadviser
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=374b47b05b4831493d108942439b8c07
_yClick here to view thesis abstract and table of contents
942 _2ddc
_cMAN
999 _c9146
_d9146