000 03391nam a2200325 a 4500
003 OSt
005 20220130152833.0
008 160414s19uu xx 00 eng d
040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a306
_bB32 2015
100 0 _aBautista, Chayanne B.
_eauthor
_915704
245 1 0 _aKorean wave influence on the knowledge, attitude and behavior of selected freshmen students in Cavite State University-Main Campus /
_cby Chayanne B. Bautista.
260 0 _aIndang, Cavite:
_bCavite State University- Main Campus,
_c2015.
300 _axii, 50 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis (BS International Studies--European Studies) Cavite State University
504 _aIncludes bibliographical references.
508 _aCollege of Economics, Management and Development Studies (CEMDS)
520 3 _aBAUTISTA. CHAYANNE B. Korean Wave: Its Influence on the Knowledge, Attitude and Behavior of Selected Freshmen Students in Cavite State University-Main Campus. Undergraduate Thesis. Bachelor of Science in International Studies. Cavite State University,Indang, Cavite. April 2015. Adviser: Prof Adora Joy T. Plete The study was conducted to determine the influence on the knowledge, attitude and behavior of selected freshmen students in Cavite State University- Main Campus. Specifically, it aimed to determine the characteristics of selected freshmen students in Cavite State University- Main Campus in terms of age, sex and course taken, to determine the frequency of consuming Korean contents such as drama and movie, music, variety shows and products, to determine the ways of consuming Korean contents such as drama and movie, music, variety shows and products and to determine the effects of Korean Wave in the knowledge, attitude and behavior of the participants. The participants of the study consisted of 375 freshmen students. A survey questionnaire was used to gather data needed in the study. Seventy- one percent of the participants were female and almost half (49%) were 16 years old and taking up engineering and related courses (38%). Out of the four Korean contents, dramas and movies were the most consumed content by the participants followed by music, product and variety show. They watch dramas and movies one to three times a week (54%), listen to music everyday (40%), and watch variety shows three to five times a day (51%). However, 70 percent of them do not purchase Korean products. The participants consume Korean dramas and movies through free TV channels like ABS- CBN and GMAT, listen to music and watch variety show through YouTube and buy Korean products in malls. The influence of Korean Wave in selected freshmen students' attitude has a little influence but none in terms of knowledge and behavior.
541 _cSubmitted to the University Library
_d03/15/2016
_eT-5801
650 _aKorea
_xIntellectual life
_97516
650 _aKorea
_xSocial life and customs
_97516
690 _91349
_aBachelor of Science in International Studies
_xEuropean Studies
700 _96032
_aPlete, Adora Joy T
_eauthor
856 _uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=81bbc2bb7384ab3f27a528793766acff
_yClick here to view the abstract and table of contents
942 _2ddc
_cMAN
999 _c9570
_d9570