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040 _cCvSU Main Campus Library
041 0 _aeng
082 0 4 _a338.4
_bJ56 2011
100 0 _aJiayang, Li
_913097
_eauthor
245 1 0 _aTourism motivations and tourism consumer behaviors of backpackers in China /
_cby Li Jiayang.
260 0 _aIndang, Cavite :
_bCavite State University-Main Campus,
_c2011.
300 _axiii, 140 pages :
_billustrations ;
_c28 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aThesis (Doctor of Philosophy in Management) Cavite State University
504 _aIncludes bibliographical references.
508 _aGraduate School and Open Learning College (GSOLC)
520 3 _aLI, JIAYANG, Tourism Motivation and Tourism Consumer Behaviors of Backpackers in China. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. May 2011. Adviser: Dr. Emerito P. Nacpil. Backpacker is a piece of new life of Chinese traveling consumption. Along with the rapid development of the average income of Chinese citizens, the diverse lifestyle for recreation and the constant desire for wealth of experience, backpack tourism is playing an increasingly pivotal role in the tourism economic system, especially when it comes to the destinations (particularly some burgeoning, alienated eco-tourism destinations). However, the research on Chinese backpack travel and backpacker has just started. What are these backpackers best characterized by? What are their consuming habits and motivation? These are all difficult to directly perceive and systematically study on, due to the individuality which distinct from mass travel, the remarkable differences between individuals, the randomness of consumption and the complete self-service type. At present, Chinese backpack travel is basically developing in a spontaneous status leaded by individual random behaviors. Hence, it is difficult for destination management institute to make practical and effective strategy and specific policy for the development of backpack travel; it is hard for the tourist attractions to make plans of construction and promotion for the sake of serving backpack customers; the travel intermediary agents are also find it difficult to afford popular paths and products. Meanwhile, the backpackers themselves are also deficient in acquiring efficient information and assistance from traveling products suppliers, rendering their visiting behaviors a kind of exploration rather than recreation. This research investigates demographic, tourism motivation and consuming behavior of backpackers as well as the interaction to one another, on basis of studying and analyzing on internal and external documents, takes the study by diverse ways of expert interviews and questionnaires involved, and finally arrives at the conclusion that compared with mass travelers, the backpackers are mainly characterized by “high qualification, high income, low age, low burden”; they are generally motivated by “pleasure and excitement, aesthetic appreciation and inquisitiveness”; and their consuming type is “long-term and frequent journey, low expense per day and high expense amounted per once”. This research has also confirmed the significant correlation among the three items above. And it will promote the relationship among destination agencies, tourist spot and tour intermediaries, and will enable backpackers to get a clear perspective of their group, which can be regarded as a crucial guide for standardizing and boosting Chinese backpack tourism to draw on.
541 _cSubmitted to the University Library
_d08/04/2020
_eT-6040
650 0 _aTourist trade
_91914
690 _913069
_aDoctor of Philosophy in Management
700 _eadviser
856 _yClick here to view thesis abstract and table of contents
_uhttp://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a71adee32424c8af0931c07be9f64bad
942 _2ddc
_cMAN
999 _c9768
_d9768