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Strategic management concepts and cases : a competitive advantage approach /

David, Fred R.

Strategic management concepts and cases : a competitive advantage approach / Fred R. David. - 14th ed. - Singapore : Pearson Education Limited, c2014. - 267 p. : ill. ; 27 cm

ISBN: 9789814604840

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies

LC Class. No.: HD30.28 / D28 2014

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