Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler. - 6th ed. - Singapore : Pearson Education, c2014. - ii, 629 p. : ill. ; 27 cm. illustrations ; cm.
Includes bibliographical references.
9789814604178
Hospitality industry--Marketing
Tourism--Marketing
TX911.3 / M3K84 2014
Marketing for hospitality and tourism / Philip Kotler. - 6th ed. - Singapore : Pearson Education, c2014. - ii, 629 p. : ill. ; 27 cm. illustrations ; cm.
Includes bibliographical references.
9789814604178
Hospitality industry--Marketing
Tourism--Marketing
TX911.3 / M3K84 2014