Essentials of marketing /
McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. - 4th ed. - Homewood, Ill. : Irwin, c1988. - xvi, 512p. : col. ill. ; 24 cm. - Irwin series in marketing .
Glossary : p. 502 - 512.
References : p. 475 - 491.
0256060096
Marketing
HF5415 / M12 1988
Essentials of marketing / E. Jerome McCarthy, William D. Perreault, Jr. - 4th ed. - Homewood, Ill. : Irwin, c1988. - xvi, 512p. : col. ill. ; 24 cm. - Irwin series in marketing .
Glossary : p. 502 - 512.
References : p. 475 - 491.
0256060096
Marketing
HF5415 / M12 1988