Marketing channel management : strategic planning and tactics /
Hardy, Kenneth G.
Marketing channel management : strategic planning and tactics / Kenneth G. Hardy, Allan J. Magrath. - Glenview, Ill. : Scott Foresman, c1988. - 424 p. : ill. ; 23 cm.
Glossary : p. 706 - 713.
0673182959
Marketing channels--Management
HF5415 / H22 1988
Marketing channel management : strategic planning and tactics / Kenneth G. Hardy, Allan J. Magrath. - Glenview, Ill. : Scott Foresman, c1988. - 424 p. : ill. ; 23 cm.
Glossary : p. 706 - 713.
0673182959
Marketing channels--Management
HF5415 / H22 1988