Managing the marketing functions / the challenge of customer-centered enterprise.
Washburn, Stewart A.
Managing the marketing functions / the challenge of customer-centered enterprise. Washburn, Stewart A. - N.Y. : McGraw-Hill, c1988. - xi, 371 pages : illustrations ; 23 cm
Includes index.
0070684413
Marketing--Management
Sales management
New products--Management
HF5415.13 / W27 1988
Managing the marketing functions / the challenge of customer-centered enterprise. Washburn, Stewart A. - N.Y. : McGraw-Hill, c1988. - xi, 371 pages : illustrations ; 23 cm
Includes index.
0070684413
Marketing--Management
Sales management
New products--Management
HF5415.13 / W27 1988