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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - London : Prentice-Hall International, c1991. - xxvi, 756 p. : ill. ; 27 cm.

ISBN: 0135634792

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / K84 1991

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