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Marketing /

Evans, Joel R.

Marketing / Joel R. Evans, Barry Berman. - 5th ed. - New York : Macmillan, c1992. - xxvii, 737p. : ill. ; 25 cm.

Glossary : p. A42 - A62.

Includes bibliographical references and index.

ISBN: 0023342501

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / Ev1 1992

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