Contemporary marketing 1999 /
Boone, Louis E.
Contemporary marketing 1999 / Louis E. Boone, David L. Kurtz. - Fort Worth : The Dryden Press, c1999. - xxxii, 737p. : col. ill. ; 29 cm.
Glossary : p. G1 - G8. Notes : p. N1 - N16.
0030976014
Marketing
HF5415 / B63 1999
Contemporary marketing 1999 / Louis E. Boone, David L. Kurtz. - Fort Worth : The Dryden Press, c1999. - xxxii, 737p. : col. ill. ; 29 cm.
Glossary : p. G1 - G8. Notes : p. N1 - N16.
0030976014
Marketing
HF5415 / B63 1999