Marketing management : analysis, planning, implementation, and control /
Kotler, Philip
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Millenium ed. - Upper Saddle River, N. J. : Prentice Hall, c2000. - xxxii, 718 p. ; 26 cm. - The Prentice Hall International series in marketing .
Includes bibliographical references.
0130122173
Marketing--Management
HF5415.13 / K84 2000
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Millenium ed. - Upper Saddle River, N. J. : Prentice Hall, c2000. - xxxii, 718 p. ; 26 cm. - The Prentice Hall International series in marketing .
Includes bibliographical references.
0130122173
Marketing--Management
HF5415.13 / K84 2000