Marketing /
Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 12th ed. - Boston : McGraw-Hill, c2001. - xxii, 674p. : col. ill. ; 27 cm. - McGraw-Hill series in marketing .
Glossary : p. G1 - G13.
Includes bibliographical references and index.
0073660310
Marketing
HF5415 / Et9 2001
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 12th ed. - Boston : McGraw-Hill, c2001. - xxii, 674p. : col. ill. ; 27 cm. - McGraw-Hill series in marketing .
Glossary : p. G1 - G13.
Includes bibliographical references and index.
0073660310
Marketing
HF5415 / Et9 2001