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Strategic management : principles and practice /

Witcher, Barry

Strategic management : principles and practice / Barry J. Witcher and Vinh Sum Chau. - Andover, U. K. : Cengage, c2010. - xix, 325 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781844809936

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

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