Modern competitive strategy /
Walker, Gordon
Modern competitive strategy / Gordon Walker, Tammy L Madsen. - 4th ed. - New York : McGraw-Hill Education, c2016. - xviii, 395 p. : ill. ; 23 cm.
Glossary : p. 366-374. Includes bibliographical references.
9789814636292
Strategic planning.
Industrial management.
Modern competitive strategy / Gordon Walker, Tammy L Madsen. - 4th ed. - New York : McGraw-Hill Education, c2016. - xviii, 395 p. : ill. ; 23 cm.
Glossary : p. 366-374. Includes bibliographical references.
9789814636292
Strategic planning.
Industrial management.