Tourism research /
Jennings, Gayle 1955
Tourism research / Gayle Jennings. - 2nd ed. - Milton, Qld : John Wiley & Sons, c2010. - 208p. : ill. ; 29 cm. - Wiley Australia tourism series .
'Tourism Research' introduces students to qualitative and quantitative research methodologies. It encourages them to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry.
9781742164601 (pbk.) 1742164609 (pbk.)
Tourism--Research
G155 / A1J44 2010
Tourism research / Gayle Jennings. - 2nd ed. - Milton, Qld : John Wiley & Sons, c2010. - 208p. : ill. ; 29 cm. - Wiley Australia tourism series .
'Tourism Research' introduces students to qualitative and quantitative research methodologies. It encourages them to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry.
9781742164601 (pbk.) 1742164609 (pbk.)
Tourism--Research
G155 / A1J44 2010