Total global strategy : managing for worldwide competitive advantage /
Yip, George S.
Total global strategy : managing for worldwide competitive advantage / George S. Yip. - Business school ed. - Englewood Cliff, N. J. : Prentice Hall, c1995. - xxi, 261 p. ; 23 cm.
Bibliography : p. 246 - 254. Includes index.
0131244884
International business enterprises--Management.
Strategic planning.
Total global strategy : managing for worldwide competitive advantage / George S. Yip. - Business school ed. - Englewood Cliff, N. J. : Prentice Hall, c1995. - xxi, 261 p. ; 23 cm.
Bibliography : p. 246 - 254. Includes index.
0131244884
International business enterprises--Management.
Strategic planning.