The Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /
Harris, Thomas L.
The Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris. - N.Y. : John Wiley, c1993. - xiv, 306p : ill. ; 23 cm. - Wiley series on business strategy .
Includes bibliographical references.
0471618853
Public relations--Corporations.
Marketing--Management.
Corporate sponsorship.
The Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris. - N.Y. : John Wiley, c1993. - xiv, 306p : ill. ; 23 cm. - Wiley series on business strategy .
Includes bibliographical references.
0471618853
Public relations--Corporations.
Marketing--Management.
Corporate sponsorship.