Bagits /

Alfaro, Glaezzy Mae M.

Bagits / by Glaezzy Mae M. Alfaro, Al-Rasid A. Gampon and Kimberly M. Laguardia. - Indang, Cavite : Cavite State University- Main Campus, 2018. - xviii, 47 pages : illustrations ; 28 cm.

Enterprise Development Project (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University

ALFARO, GLAEZZY MAE NI., GAMPONG, AL-RASID A., LAGUARDIA, KIMBERLY M., BAGiTS. Entrepreneurial Development Project. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University, Indang, Cavite. June 2018. Adviser: Prof. Lina C. Abogadie.
A three-month enterprise development project (EDP) was conducted at San Agustin I, Dasmariiias City, Cavite from January 10, 2018 to April 10, 2018. The project aimed to: produce products based on customers' personal designs of their bags and pouches; determine the profitability of producing and selling of personalized bags and pouches, and identify the problems encountered in the operation of BAGiTs and recommend feasible solutions.
The project covered all the functional management aspects such as organizational aspect, production, marketing and financial. The operations were performed by the entrepreneurs under a partnership type of ownership. During the conduct of the EDP, the students were able to apply their knowledge, skills and techniques in business operation. They also gained experiences in the various aspects of enterprise development such as customer relations, decision making, and implementation of business strategies. Data and other relevant information pertaining to entrepreneurial project were gathered through actual operations and observations.
The enterprise offered customized bags, pouches and coin purse that where made from canvass, twill and Culdura cloth for millennial. The entrepreneurs used cost-based pricing strategy.
Also, different strategies in selling products using promotional materials like fliers and tarpaulin, displaying the products in store and using social media accounts were done.
From the three-month period, the enterprise generated a total sale of P 61,387.00; cost of goods sold amounting P 18,770.20; and gross income P 42,616.80; After deducting the total operating expenses, a net income of 13 38,627.97 was obtained from the project.



Small business--Management.

338.642 / Al2 2018
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