Service marketing of Kia Motors Dasmariąs /
Estrella, Regine N.
Service marketing of Kia Motors Dasmariąs / Regine N. Estrella. - Indang, Cavite, Cavite State University- Main Campus, 2018. - xii, 94 p. : ill. ; 28 cm. illustrations ; cm.
Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
ESTRELLA, REGINE N. Service Marketing of Kia Motors Dasmarinas. Undergraduate Case Study, Bachelor of Science in Business Management, major in Marketing Management, Cavite State University, Indang Cavite, January 2018. Adviser Professor Betsy Rose S. Fidel.
The study was conducted from February 22 to April 01, 2017 to evaluate the service marketing of Kia Motors Dasmarinas. Specifically, the study aimed to (1) the company profile; (2) describe the service marketing activities of the company: (3) analyze the service marketing activities of the company using SWOT analysis: (4) describe the competitive profile matrix and paired comparison method of internal and external factors of the company; (5) describe competitiveness of the firm toward its competitors; and (6) determine the problems encountered regarding the service marketing of the firm and recommend possible solutions to the various problems identified.
In completion of the study, the author had an interview with the Service Manager and staff to give her information needed. To fully understand the operation and the management, the author rendered 320 hours to observe the daily process and activities done by the employees within the Service Department.
Problems were encountered inside the company which includes lack of personnel, late delivery of parts and low sales. As a recommendation, the company should hire more personnel update clients from time-to-time to lessen complaints, still include promos and discounts and employees should continue attending trainings.
Service industries--Marketing.
Customer service.
Marketing.
658.8 / Es8 2018
Service marketing of Kia Motors Dasmariąs / Regine N. Estrella. - Indang, Cavite, Cavite State University- Main Campus, 2018. - xii, 94 p. : ill. ; 28 cm. illustrations ; cm.
Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
ESTRELLA, REGINE N. Service Marketing of Kia Motors Dasmarinas. Undergraduate Case Study, Bachelor of Science in Business Management, major in Marketing Management, Cavite State University, Indang Cavite, January 2018. Adviser Professor Betsy Rose S. Fidel.
The study was conducted from February 22 to April 01, 2017 to evaluate the service marketing of Kia Motors Dasmarinas. Specifically, the study aimed to (1) the company profile; (2) describe the service marketing activities of the company: (3) analyze the service marketing activities of the company using SWOT analysis: (4) describe the competitive profile matrix and paired comparison method of internal and external factors of the company; (5) describe competitiveness of the firm toward its competitors; and (6) determine the problems encountered regarding the service marketing of the firm and recommend possible solutions to the various problems identified.
In completion of the study, the author had an interview with the Service Manager and staff to give her information needed. To fully understand the operation and the management, the author rendered 320 hours to observe the daily process and activities done by the employees within the Service Department.
Problems were encountered inside the company which includes lack of personnel, late delivery of parts and low sales. As a recommendation, the company should hire more personnel update clients from time-to-time to lessen complaints, still include promos and discounts and employees should continue attending trainings.
Service industries--Marketing.
Customer service.
Marketing.
658.8 / Es8 2018