Advertising and promotion : an integrated marketing communications approach /
Hackley, Christopher E.
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed. - Los Angeles : Sage Publications, c2010. - xvii, 333 p. : ill. ; 24 cm.
Includes bibliographical references (p. [311]-322) and index.
9781849201469 (pbk. : alk. paper)
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products.
HF5823 / H11 2010
Advertising and promotion : an integrated marketing communications approach / Chris Hackley. - 2nd ed. - Los Angeles : Sage Publications, c2010. - xvii, 333 p. : ill. ; 24 cm.
Includes bibliographical references (p. [311]-322) and index.
9781849201469 (pbk. : alk. paper)
Advertising
Advertising--Social aspects
Sales promotion
Advertising--Brand name products.
HF5823 / H11 2010