Customer visits : building a better market focus /
McQuarrie, Edward F.
Customer visits : building a better market focus / Edward F. McQuarrie. - 2nd ed. - Thousand Oaks, Calif. : SAGE, c1998. - xxii, 241p. : ill. ; 21 cm.
References : p. 228 - 232. Includes index.
0761908846 (pbk.)
Industrial marketing--Research.
Communication in marketing.
Consumers--Attitudes.
Customer relations.
Customer visits : building a better market focus / Edward F. McQuarrie. - 2nd ed. - Thousand Oaks, Calif. : SAGE, c1998. - xxii, 241p. : ill. ; 21 cm.
References : p. 228 - 232. Includes index.
0761908846 (pbk.)
Industrial marketing--Research.
Communication in marketing.
Consumers--Attitudes.
Customer relations.