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Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 6th ed. - Chicago : Irwin, c1995. - xix, 649 p. : col. ill. ; 26 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0256139725

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
Market surveys--United States--Case studies.

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