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Writing high-tech copy that sells /

King, Janice M.

Writing high-tech copy that sells / Janice M. King. - N. Y : John Wiley & Sons, c1995. - xii, 275 p. : ill. ; 23 cm.

Glossary p. 251-256. Includes references.

ISBN: 0471058467

Subjects--Topical Terms:
Advertising copy
High technology--Marketing

LC Class. No.: HF5825 / K58 1995

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