Retail marketing plans : how to prepare them, how to use them /
McDonald, Malcolm H. B.
Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tidemann. - Oxford : Butterworth Heinemann, c1993. - vii, 338p. : ill. ; 24 cm. - CIM Professional development series .
Glossary : p. 329 - 334.
075060154X
Marketing.
Retail marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald and Christopher C. S. Tidemann. - Oxford : Butterworth Heinemann, c1993. - vii, 338p. : ill. ; 24 cm. - CIM Professional development series .
Glossary : p. 329 - 334.
075060154X
Marketing.