New product development : responding to market demand /
Gruenwald, George
New product development : responding to market demand / George Gruenwald. - 2nd ed. - Ill. : NTC Business, c1992. - xxvi, 454p. : ill. ; 24 cm.
Bibliography : p. 443 - 445.
0844233528
New products--Management.
Product management.
New product development : responding to market demand / George Gruenwald. - 2nd ed. - Ill. : NTC Business, c1992. - xxvi, 454p. : ill. ; 24 cm.
Bibliography : p. 443 - 445.
0844233528
New products--Management.
Product management.