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Advertising principles and practice /

Wells, William

Advertising principles and practice / William Wells, John Burnett, Sandra Moriarty. - 5th ed. - N. J : Prentice Hall, c2000. - xvii, 562p. : col. ill. ; 28 cm.

Glossary : p. 535 - 541. Includes index.

ISBN: 0130835714

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / W46 2000

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