Advertising principles and practice /
Wells, William
Advertising principles and practice / William Wells, John Burnett and Sandra Moriarty. - 4th ed. - Upper Saddle River, N. J. : Prentice Hall, c1998. - xxi, 731p. : col. ill. ; 27 cm.
Glossary : p. 705 - 713.
Includes bibliographical references and index.
0137833660
Advertising
HF5823 / W46 1998
Advertising principles and practice / William Wells, John Burnett and Sandra Moriarty. - 4th ed. - Upper Saddle River, N. J. : Prentice Hall, c1998. - xxi, 731p. : col. ill. ; 27 cm.
Glossary : p. 705 - 713.
Includes bibliographical references and index.
0137833660
Advertising
HF5823 / W46 1998