International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 770p. : ill. ; 26 cm. - The Irwin series in marketing .
Includes indexes.
0256206821
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora. - 9th ed. - Chicago : Irwin, c1996. - xxiii, 770p. : ill. ; 26 cm. - The Irwin series in marketing .
Includes indexes.
0256206821
Export marketing.
International business enterprises.