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Applications in basic marketing : clippings from the popular business press /

McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr. - 1990 ed. - Homewood, Ill. : Irwin, c1990. - 106p. : illustrations ; 25 cm

ISBN: 0256085226

Subjects--Topical Terms:
Marketing--Periodicals
Marketing--Management--Periodicals

LC Class. No.: HF5410 / M12 1990

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