Consumer behavior /
Wilkie, William L.
Consumer behavior / William L. Wilkie. - 2nd ed. - New York : John Wiley & Sons, c1990. - xxviii, 699 p. : ill. ; 24 cm
Includes bibliographical references and index.
0471613525
Consumer behavior.
Consumer behavior / William L. Wilkie. - 2nd ed. - New York : John Wiley & Sons, c1990. - xxviii, 699 p. : ill. ; 24 cm
Includes bibliographical references and index.
0471613525
Consumer behavior.