Marketing : concepts and strategies /
Pride, William M.
Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. - 8th ed. - Boston : Houghton Mifflin, c1993. - xxvii, 817p. : col. ill. ; 24 cm.
Glossary : p. G1 - G20.
0395629659
Marketing
HF5415 / P93 1993
Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. - 8th ed. - Boston : Houghton Mifflin, c1993. - xxvii, 817p. : col. ill. ; 24 cm.
Glossary : p. G1 - G20.
0395629659
Marketing
HF5415 / P93 1993