Consumer behavior /

Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 7th ed. - Forth Worth : Dryden Press, c1993. - xxiii, 846 p. : col. ill. ; 24 cm.

Glossary : p. G1 - G12. Includes bibliographical references and index.

0030767512


Consumer behavior.
Marketing research.
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