Advertising management /
Batra, Rajeev
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N. J. : Prentice Hall, c1996. - xiii, 754 p. : ill. ; 23 cm.
Includes bibliographical references and index.
013520917X
Advertising--Management
HF5823 / B32 1996
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Upper Saddle River, N. J. : Prentice Hall, c1996. - xiii, 754 p. : ill. ; 23 cm.
Includes bibliographical references and index.
013520917X
Advertising--Management
HF5823 / B32 1996