Marketing management : an applied approach /
Kinnear, Thomas C.
Marketing management : an applied approach / Thomas C. Kinnear and James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0709122523
Marketing research.
Marketing--Management.
Marketing management : an applied approach / Thomas C. Kinnear and James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0709122523
Marketing research.
Marketing--Management.