Marketing management : analysis, planning implementation and control /
Kotler, Philip
Marketing management : analysis, planning implementation and control / Philip Kotler. - 9th ed. - Upper Saddle River, N. J. : Prentice Hall, c1997. - xl, 789 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
0132613638
Marketing--Management
HF5415.13 / K84 1997
Marketing management : analysis, planning implementation and control / Philip Kotler. - 9th ed. - Upper Saddle River, N. J. : Prentice Hall, c1997. - xl, 789 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
0132613638
Marketing--Management
HF5415.13 / K84 1997