Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong. - 8th ed. - Upper Saddle River, N. J. : Prentice Hall, c1999. - xviii, 635p. : col. ill. ; 28 cm. - Prentice Hall series in marketing .
Glossary : p. G1 - G9. Includes bibliographical references and index.
0139570020
Marketing.
Principles of marketing / Philip Kotler and Gary Armstrong. - 8th ed. - Upper Saddle River, N. J. : Prentice Hall, c1999. - xviii, 635p. : col. ill. ; 28 cm. - Prentice Hall series in marketing .
Glossary : p. G1 - G9. Includes bibliographical references and index.
0139570020
Marketing.